Creating Integrated Campaign Internet campaign means creating highly successful viral videos that get a bunch of plays…but that’s not all. They need to entertain, inform and motivate an audience to take action. In this case, we created a buzz for Larry, whose book is the product, but whose personality and ideas are uniquely his own. In cyberspace, Larry has become the authority (rather than just an author) on all things 2012. His list of friends is massive and his notoriety has yielded him interviews around the globe, which has driven his book sales steadily upward.

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