Random House & Lawrence E. Joseph
Produced 32 viral videos and a myspace site to support the Launch of
Apocalypse 2012. In one month the campaign yielded 1.5 Million video
plays, and increased web traffic to the site by 39.2%.
Most importantly, the effort contributed to sell through at bookstores
and online stores where amazon.com sales ranking climbed from 143,000
to 176 within days...
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