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Channels - Viral Marketing
Thursday, 29 March 2007
2012_breathe.jpgRandom House & Lawrence E. Joseph Produced 32 viral videos and a myspace site to support the Launch of Apocalypse 2012. In one month the campaign yielded 1.5 Million video plays, and increased web traffic to the site by 39.2%.



Most importantly, the effort contributed to sell through at bookstores and online stores where amazon.com sales ranking climbed from 143,000 to 176 within days...

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